Sunday, February 28, 2010

The ‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan

‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan
An honor for his outstanding contribution to the world cinema
Forty years ago he was an angry young man but today he is an ageless superstar. By coming back from a period marked by adversities he showed it to the world that he is the hero not only in reel life but real life as well. He altered the course of INDIAN cinema and set golden standards across the movie business in INDIA. Hum jahan par khade hote hai, Line wahan se suru hoti hai no better way to introduce the towering icon of Indian Cinema Mr. Amitabh Bachchan.

As he completed his odyssey of over forty in the industry this month Brooke Bond Taj Mahal, India’s premium tea blend, in association with the Enlighten Film Society conferred the ‘Taj Enlighten Tareef Award’ on Mr. Amitabh Bachchan, for his outstanding contribution to the world cinema. The award was presented on 28th Feb 2010 by Mr. Shrijeet Mishra, Executive Director, Foods, HUL at Cinemax, Versova in Mumbai. Ms. Bhawana Somaya, a renowned film journalist and an integral part of Enlighten Film Society holded the center stage by having a live interaction with Mr. Amitabh Bachchan and the audiences.

The ‘Taj Enlighten Tareef Award’ is a par symbol of excellence in cinema and a tribute to Mr. Bachchan, an icon who has shown his ability to influence the common masses and still continues to be the heart-throb of the millions even today. With his path breaking performances and enigmatic personality, this legend has given Indian cinema a global platform placing it on a never seen before pedestal.

He is an individual who has set absolutely high standards for himself. Be it a three second commercial or three hour movie but the passion and pride with which Mr. Bachchan works is indeed creditable. The award conferred by The Taj Enlighten Film Society is indeed a testimony that it acknowledges contributions made by individuals in the world of cinema.

The aplomb and the positive outlook Mr. Bachchan has shown towards life at all points of time has made him stand apart from the rest of the crowd with sparkling difference. While everyone has talent some people seem to be blessed with a multitude of talents and Mr. Amitabh Bachchan has been one amongst them. Talent has to stand out and get's one noticed. As his journey continues I pray that he finds himself sailing in the ship of good health, wealth, love, peace, prosperity and happiness on his roads to achievements which indeed would be voyage of discovery.

The Brooke Bond Taj Mahal Enlighten Film society presents the ‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan

The Brooke Bond Taj Mahal Enlighten Film society presents
the ‘Taj Enlighten Tareef Award’ to Mr. Amitabh Bachchan
An accolade for his outstanding contribution to world cinema
Contributed by ~ Niilesh A Raje
Brooke Bond Taj Mahal, India’s premium tea blend, in association with the Enlighten Film Society conferred the ‘Taj Enlighten Tareef Award’ on Mr. Amitabh Bachchan, for his outstanding contribution to world cinema. The award was presented by Mr. Shrijeet Mishra, Executive Director, Foods, HUL at Cinemax, Versova in Mumbai.

Taj has always been associated with people who believe in excellence and demonstrate it - a value that the brand embodies in all that it does. The ‘Taj Enlighten Tareef Award’ is a symbol of excellence in cinema and a tribute to Mr. Bachchan, an icon who has changed the face of Hindi cinema. With his path breaking performances and enigmatic personality, this legend has given Indian cinema a global platform placing it on a never seen before pedestal. Owing to his significant contribution to the world of cinema, Mr. Bachchan is a pillar of cinematic excellence in India and abroad.

Speaking on the occasion, Shrijeet Mishra, Executive Director, Foods, HUL said, “The Taj Enlighten Film Society brings excellence in world cinema to film enthusiasts. Over the years, Brooke Bond Taj Mahal Tea has been a choice of the discerning as a symbol of the best in India. We have always acknowledged our patrons for their finer taste in life. Keeping with this tradition, we are proud to be associated with the Enlighten Film Society. It gives us immense pleasure to honour none other than the legend of the Hindi film industry, Mr. Amitabh Bachchan with the Taj Enlighten Tareef Award. We wish him many more accolades in the years to come.”

The Taj Enlighten Film Society provides a platform to showcase world cinema to discerning film lovers. With an objective to acclaim the best in world cinema, it acknowledges contributions made by individuals in this sphere. Since its inception in 2007, the society has seen many connoisseurs of cinema attend movie screenings and engage in a dialogue with its discerning audiences on the rich nuances of film making.

Speaking about the association, Bhawana Somaya, Film lover and an integral part of Enlighten Film Society said, “The Enlighten Film Society is dedicated to the cause of spreading good cinema to ensure that its audiences experience the world’s greatest films on big screen. We are privileged to partner with Taj Mahal tea which shares our interests and embodies the same values of excellence and connoisseurship”

Beginning 7th February 2010, the Taj Enlighten Film Society launched “The Amitabh Bachchan Retrospective”, a festival showcasing Mr. Bachchan’s films, across the decades. The films that were part of the festival were The Last Lear, Agneepath, Deewaar and Paa which were screened every Sunday at 10am at Cinemax, Versova and Metro Big Cinemas. Presented by Brooke Bond Taj Mahal, it recreated Mr. Bachchan’s magic on silver screen for all the superstar’s fans and film enthusiasts, culminating with the “Taj Enlighten Tareef Awards” today.

The Taj Enlighten Film Society showcases highly acclaimed national and international films every Sunday at Cinemax and Metro Big Cinemas.